Brand & Product development
Our team has extensive knowledge and experience on all local and international brands and alcohol categories. We often consult with brands to develop cocktails, perfect serves, brand-related training and incentive packages as well as placement and implementation.
Brand Bar Design
Are you frustrated with trying to find the mobile bar provider with the perfect bar to suit your brand identity? Look no further, we have the solution! We have designed and built multiple unique and brief specific mobile bars for brands wanting to take it one step further… We understand that bars should not only look amazing but should also be durable, transportable and have a workable system.
We would love to sit down with you to design a mobile bar or drinks trolley that perfectly suits your look and feel… our team has developed a framework system easily customisable to give you the freedom of creativity or to have one bar for multiple brands or expressions!
Here are a few of our packages
- Bar purchase; Buy a SE bar front with one or multiple sets of branding panels and counters. This can include a back unit and side pieces. We build it, you manage it
- Bar purchase plus service; Buy a SE bar front with one or multiple sets of branding panels and counters. This can include a back unit and side pieces. We will store and manage it on a contract basis… This one includes a discount and payment plan!
- Bar Rental option; Save branding cost by purchasing the branded panels and counter. We will store this at no cost and negotiate a preferred rental and setup rate based on your event calendar for the year.
- Custom design and built; We can assist in a bar design that works, plus work with your designers and fabricators to make this a reality or we can handle the whole shebang!
Brand Cocktail & Perfect Serve design
Consumers buy with their eyes and through social media… So why not get your brand out there with some fancy, Instagramable and mouthwatering cocktails or perfect serves to portray your brand identity! We have worked with a bunch of really cool brands to come up with a drinks list in different tiers and with interesting and challenging briefs.
From perfect serves with accessible ingredients for home consumers, to twisted classics for bars and restaurants, to out the box cocktails for media launches or brand owned events! We’ve done it…
Here are a few suggestions
- Perfect serve design; Consumer driven and to the point, this creates a signature for your brand… think Aperol spritz or G & T
- Signature cocktail design; Easy to place in flagship venues, made with an intermediate skill in mind for bars and restaurants to implement your drinks with ease! Think Mojito…
- Brand exclusive design; This is a 100% original, not executable by everyone and has a massive visual impact! A showstopper if you will… This is perfect for brand owned events, Demos and special media events!
- Drinks Revamp; We will take a look at your existing drinks and make them better or create alternative ways to serve them… For example; rework a recipe to enable you to produce a RTD.
- Venue specific; This is great to show your appreciation to your top outlets. We will work with the venue to design and implement a signature cocktail menu with your brands specifically tailored to them!
Drinks & Brand Photography
So let’s get some gorgeous content out there now that you’ve designed some next level drinks with us! We know what works and how to translate your brand identity into a creative language…
We only team up with some top level photographers and stylist to bring your brand cocktails to life. We recently teamed up with Rudimentalshots.co.za to shoot our creations… We are all from a cocktail and bar background so the creative synergy is just incredible!
Here are a few of our suggestions
- Full Package; This includes stills as reference, short how to videos, GIF’s for social, Lifestyle shots and Styled shots. add this to our design package for better rates…
- Styled shots only; Great for if you have drinks already and need a fresh perspective… we will include a mixologist and a photographer to bring life to your drinks!
- How to videos; Perfect for social if you want consumers to make your drinks at home!
- Pack shots; We can bring a new creative look to your brand pack to include your cocktails.
Or call us to discuss your needs and we will make recommendations and build you the perfect package!
Bar Takeovers & Guest Shifts
Put your brand in the hands of a industry professional with influence and put that mix in almost any bar… Then watch the magic unfold! We’ve pulled off a few of these and they work magnificently! This allows you to hit two birds with one stone by having your industry profession engage with the venue staff on a training and brand building front, social media fans through multiple channels and the direct consumer with our wit and charm behind the bar.
We work with a select few brands in a year and only work with brands that we believe in, so you know we will look after you!
This includes;
- Exclusive Menu; We will create an exclusive menu for the occasion and this draws attention like mad!
- Staff engagement; We will engage with the venue staff on your brand for some product knowledge and brand building.
- Social Media engagement; We will build and share content on all our platforms pre and post takeover.
- Guest shift; A four hour guest shift where we will engage with the consumer on a bartender level… People drink what the bartender recommends!
Or book us for a Guest shift to go and make your cocktails in one of your flagship venues. We can also supply the prep and ingredients and even go and collect your stock for you!
Great value add for venues!
Brand Education
You can only sell a product if you know it, worked with it and believe in it! We believe that knowledge is power and we absolutely love sharing knowledge… This is the perfect package to educate your reps, or for adding value to a venue by training their staff or simply to implement your new cocktails into a flagship venue.
Here are a few of our suggestions
- Basic brand & Menu training; a short training to introduce venues to the key factors of your brand and to implement your signature drinks.
- Value add training; We have a variety of venue consultancy packages that you could purchase as a value add for key accounts or new prospects. We can also sit down with the owners and create a package just for them with your brand as the lead.
- Sales & Marketing team training; This will allow your reps to speak the same language as the frontline staff and will also earn them street cred for being able to make a dam good drink. This will also give your marketing team new insights through the eyes of a bartender.
Brand Representation
We absolutely fall in love with the brands we choose to work with! If we are into a brand then we do anything and everything to represent it in the best possible way… We have a team of well networked individuals and people usually drink or buy what we recommend.
Here are a few ideas
- Brand placement; With all our consultancy work we have the opportunity to recommend the brands that we love to work with. Give us a call to discuss a few options
- Campaign implementation; Ideally we sit down together and brainstorm a few cost effective ideas which we will implement of course… Sometimes we even take stock for payment.
- Pop up activation; Let’s create a activation package for you to pop up at multiple venues in one night or over a year… Great value adds for venues too!
- Brand Experience bar; Build and purchase a brand experience bar with us perfect for corporate gifting or consumer give aways. We will also sell this package to our clients with a buy in from your side. Call us to discuss options…
